Subject: competitive strategy

Words : 2000

Attached article links and articles should 4 and short articles just two pages each artic;es

Group Assignment – Strategy development

Pankaj Ghemawat’s well-known “AAA Triangle” framework to describe three generic approaches to global value creation.

Adaptation strategies seek to increase revenues and market share by tailoring one or more components of a company’s business model to suit local requirements or preferences.

Aggregation strategies focus on achieving economies of scale or scope by creating regional or global efficiencies; they typically involve standardizing a significant portion of the value proposition and grouping together development and production processes.

Arbitrage is about exploiting economic or other differences between national or regional markets, usually by locating separate parts of the supply chain in different places.

You should discuss with your lecturer a global business that you plan to review.

Global businesses are: TOPIC

Milk Industry – especially the competition between Australian and New Zealand companies (also look at Saputo).

Student will be identified in an appendix to the assignment along with the FOUR journal articles this student brought to the discussion and a short paragraph about why these journal articles are relevant to the assignment. The ideas from these journal articles will be captured and discussed in the main body of the report

All ideas in the report must be referenced using Harvard Referencing.

In the first half of the report you introduce ideas, then, in the second half of the report you will discuss and evaluate these ideas to identify what is most important.

This is a short report, so fill it with ideas and discussion. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles.

In business you will be expected to produce short well-argued reports. This is where you both develop and demonstrate that s)

Assessment Criteria

Demonstrated knowledge of theory.

Capacity to apply this theory to the development of a new strategy for the Renault-Nissan Alliance.

The comprehensiveness of the list of issues identified.

The clarity of exposition.

The quality of the discussion and evaluation of the issues identified

The integration of ideas from journal articles