affected by the slow economic recovery? The post Brexit malaise? What competitive pressures exist within the sector/ industry? What changes are likely to affect the organisation in the future? This will require you to make reference to appropriate analytical tools or techniques most essentially PEST and Porter’s ‘Five Forces’ analysis. The important point is that analytical tools are properly used and appropriately interpreted to produce your findings; i.e. what are the implications of this analysis for the organisation? What are the opportunities and threats they face? An analysis of the internal environment and the organisation’s strategic capability. You will be asked to critically evaluate the strategic resources and competencies of the organisation, appropriate reference should be made to analytical tools or techniques e.g. value chain analysis, core competencies VRIN etc…This task focuses attention on the internal resources/ competencies and capabilities of the company. What are their strengths and weaknesses and how significant are they given the external analysis?
These tasks require you to demonstrate your analytical skills and justify your answers.