Assessment

BUS304 Strategic Planning & Management Assessment 1 – Mid Term Exam Week 7 (30%)

Due Date: Week 7 Lecture time

The exam will be a closed book examination during lecture time Week 7.

The questions will cover all topic areas covered in the lectures and tutorials, all the named chapters in the text book, case studies and readings given to students between Weeks 2 and 6.

· Students will be required to answer 3 out of 5 in-depth questions.

· Total time for exam 1 hour 45 minutes including 5 minutes perusal time.

· Please do not be late for this exam or you will not be allowed to sit the exam.

· Door will be locked 5 minutes after start time.

Group Assessment 2 – Report (70%)

Due Date: Uploaded on turnitin Monday, 23 June Week 11 (Due latest 5pm))

Benchmark: 5000 words

-excluding contents page, reference list and appendices 10% plus or minus acceptable

You are the International Business Development Team for a Multinational 5 Star Hotel Management Group based in Australia and your team has been requested to produce a Strategy Justification Report for approval by the Board of Directors for the opening of a new hotel property overseas.

The “Strategy Justification” involves taking over a large size hotel or resort, currently owned or managed by another hotel group along with some of its suppliers.

· Firstly you will need to justify why you have proposed this particular destination.

Your Business Development Team must also justify that it is:

· the right strategic choice for this corporate integration.

· and how to strategically manage the new hotel from time of take over.

You team will need to propose the branding of your new hotel and also whether your company will take out a (1) franchise agreement (2) management agreement or (3) have a joint venture and how many stars will it be.

To embark on this assignment, it is suggested that student groups pretend to represent a certain 5 star hotel group and research to base their case study on an actual hotel or resort scenario that they would like to take over somewhere overseas. Assuming that the initial situational analyses have all been approved, you are to proceed to prove that various strategic choices have been seriously considered and that it is a good business decision for the hotel group to proceed.

Demonstrate your understanding of the following concepts and diagrams in this assignment. Link these theories, diagrams and concepts to the strategic choices that your team is proposing.

1. Strategic Choices Diagram and Concept

2. Horizontal and Vertical Integration

3. Game Theory and Prisoner’s Dilemma

4. The Strategy Clock Diagram

5. BCG Model

6. Parenting Matrix

7. Historical, Structural and Cultural considerations

Please insert the actual diagrams and frameworks below into the appropriate sections in your report and then interpret how you would link these concepts to your actual hotel justification scenario. Including the framework diagrams will help you scaffold your extrapolations in a more meaningful and focused manner as well as help you read around the relevant topics in the weeks we covered them in class.

A. Proposed Business Strategic Choices:

1. Strategic Choices Diagram and Concept

Branding decisions, is it a franchise, management agreement or joint venture. What is the hotel’s star positioning?

2. Horizontal and Vertical Integration

3. Game Theory and Prisoner’s Dilemma

B. Tactical Strategies

4. The Strategy Clock Diagram

5. BCG Model

C. Proposed Strategic Corporate Management

6. Corporate Parenting

7. Historical, Structural and Cultural considerations

D. Recommendations and Conclusions

Format to be used

Executive Summary

Contents Page

Introduction

A. Proposed Business Strategic Choices

B. Tactical Strategies

C. Proposed Strategic Corporate Management

D. Recommendations and Conclusions

References

Appendices (Max 4 pages)

Submission Guidelines:

1. To be submitted in electronic form as a word processed file towww.turnitin.com Monday 31 March, Week 11 (Due latest 5pm)

2. Reference all key facts, statistics and dates

3. Minimum 10-15 academic and industry/professional references

4. Marking will be conducted electronically so no hard copies required.

Criterion

Fail

Pass

Credit

Distinction

High Distinction Use of literature/ evidence of research

(35%) Either no evidence of literature being consulted or irrelevant to the assignment

Literature surveyed, but presented uncritically, in a descriptive way

Clear evidence and application of materials relevant to the subject

Able to critically appraise information gained from variety of sources, developing own ideas in the process

Has developed and justified using own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed Knowledge of theory/ Content

(20%)

Inaccurate or inappropriate choice of theory or lack/absent of applying relevant theory. Lacks evidence of knowledge of relevant topic

Selection of theory is appropriate but some aspects have been missed or misconstrued. Evidence of knowledge of topic

Key theories are included in an appropriate manner. Provided conceptual knowledge base and appropriate terminology Insightful and appropriate selection of theory in key areas. Superior knowledge of the topic and use of ideas, contexts and/or frameworks

Demonstrates integration and innovation in the selection and handling of theory. Comprehensive knowledge of topic and use of ideas, contexts and/or frameworks Critical thinking

(20%)

Lacks critical analysis/ thought

Some evidence of critical analysis/ thought and rationale for approach taken

Demonstrates application of theory through critical analysis/ thought in relevant areas

Clear application of theory through critical analysis/ thought in relevant areas

Consistently demonstrates application of critical analysis/ thought, well integrated throughout the report Recommendations

(15%)

Unsubstantiated/invalid recommendation/s based on generalization only, or no
recommendations at all

Evidence of findings and recommendations mildly supported by theory/literature/critical thinking. Generalization apparent

Evidence of findings and recommendations grounded in extensive search of theory/literature and critical thinking

Good development shown in synthesis of recommendations based in theory/literature and critical thinking

Analytical and clear recommendations well grounded in theory/literature and critical thinking Presentation/ Flow of Assignment/ Referencing

(10%)

Disorganized/incoherent with little attempt to present professionally. Referencing is absent/ disorganised

Clear organisation, reasonable appearance but flow not synchronised. Referencing is mainly accurate with minor errors

Shows organisation and coherence, polished and professional in appearance with some gaps in flow of discussions. Referencing is mainly accurate

Carefully and logically organized, polished and professional in appearance with good flows. Referencing is consistently accurate with minor errors

Shows a distinctive and imaginative approach to organisation and visual presentation with flawless flows. Referencing is consistently accurate

Final Grade Display Fail (0-49%)

Unsatisfactory performance Pass (50-64%)

Just Satisfactory performance Credit (65-74%)

Good quality showing more than satisfactory performance Distinction (75-84%)

Superior quality demonstrating independent thinking High Distinction (85-100%)

Outstanding quality showing creativity and originality

Name (s)

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