MGMT 422 week 2 Discussion Board

Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement or provide a URL to the ad with your response: 

Explain the advertisements intent, and critique its effectiveness.  What type      of person—social class, culture, lifestyle, values/beliefs—does it intend      to target? What      consumer need is the advertiser trying to fulfill? How would      you describe the ad’s effectiveness in targeting the consumer? Describe      the persuasive technique being used in the ad (humor, sex appeal, shock      appeal, etc). Would you      recommend this technique for other products in the same category? Why      or why not? If not, what products might be appropriate for this approach? 

Suggestions for Responding to Peer Posts

Review a peer’s response that chose a product that was geared toward a different target market than the one that you chose.  Do you      agree with his or her statements about whether the advertisement was      effective in targeting the consumer? Why or why not? If the      technique used in the advertisement he or she selected was used for the      product that you selected, do you think it would have been effective? Why      or why not? 

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings. 

For assistance with your assignment, please use your text, Web resources, and all course materials.