Promotional Plan When developing your promotional plan for the first year of introduction, you should focus on the following items: Based on the description of your primary target market, what would be your target audience’s media usage? Hint: See “Media Habits” on page 516 of your textbook. What are your marketing communications intended to achieve? Hint: See “Establish the Communication Objectives” on pages 367 – 368 of your textbook. Objectives should be SMART (Specific, Measureable, Attainable, Relevant, and Time- bound). For example, “to create an 80 percent awareness of Hunk cologne among 18-to 24-year-old men in the first two months.” Marketing research provides critical background for setting objectives.
Promotional Plan When developing your promotional plan for the first year of introduction you should focus on the following items Based on the description of your primary target market what would be your target audience’s media usage?
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