Exercise 1: Go online and access the newsletter of a local business, agency or organization. Referring to the “Evaluating a Newsletter” Checklist, write a memo report in which you evaluate the newsletter. Exercise 2: Go online and access the Web site of a local business, agency, or organization. Referring to the “Evaluating a Web Site” checklist, write a memo report in which you evaluate the site. Evaluating a Newsletter: -Provides the company name and location along with the newsletter;s name and publication date; -Observes the principles of good layout design, presenting stories in column format with frequent paragraph breaks; -uses no more than three readily legible typefaces; -includes photos or other visuals, with captions, on every page; -has clear, concise headlines that reflect the stories’content; -is written in journalistic style, with a sharp lead and reverse order of importance in each story; -include appropriate categories of information; -maintains strict standards of accuracy; -contains no typos or mechanical errors in spelling, capitalization, punctuation, or grammar. Evaluating a Web Site, a good Web Site: -clearly identifies the sponsor of the site, and provides full contact information; -includes all appropriate content categories, each plainly labeled; -makes effective use of white space, headings, and other design features to create an uncluttered, welcoming layout on the screen; -Uses complementary colors that highlight rather than obscure content; -reinforces content by achieving a visually pleasing interplay between text and images; -maintains consistent design form page to page within the site; -provides a home page link on every page within the site; -does not make the reader scroll too much; limits each page to no more than 1.5 screens, except for pages configured for viewing on the smaller screens of mobile devices; -maintains strict standards of up-to-date accuracy; -contains no typos or mechanical errors in spelling, capitalization, punctuation, or grammar.