2 Assignment 4 replies 150 word each

Assignment Instructions

Assignment Two

Chapter 3 & 4

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an

American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission.

3. Find an international version of an advertisement for one of the products.

4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?

Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is 2 body pages. You will need a title page, reference page and in-text citations.

Assignment Instructions

Course Objectives:

• Students will become familiar with business theories and approaches relating to various business environments (Domestic, Global, Technological, Political-Legal, Socio-Cultural, and Economic)
• Students will evaluate the business environments of a company identified as a worst company to learn why it is not successful.

Prompt:

Starting with this assignment and going forward, you will research the “worst” company that your instructor approved for you in Assignment 1 and write an essay in APA format that covers the following.

(NOTE: Do not write in first person.)

1. Identify the company, describe the nature of its industry, and describe its domestic environment (home country). (For example: U.S. Air operates in the airline industry. Its home country and domestic environment is the United States.)
2. Summarize the company’s industry; how long it has been in business; and the attribute for which it is the least admired as a “worst” company.

NOTE: Items 1 and 2 should be covered in no more than a paragraph or two at most. The remaining paper should address the following:

1. Investigate and explain the domestic government regulations associated with your chosen company’s industry. (For example, for U.S. Air, you would investigate government regulations for the airline industry.) You will need to engage in research for this as specifically relates to your chosen company.
2. How do these domestic government regulations affect your chosen company in its domestic environment? What are the barriers for business that are raised by these regulations?
3. Identify a business theorist and briefly describe this theorist’s business theory. Relate the theory to your chosen company in the domestic environment. Is there a correlation here to the company’s “worst” problems? (Refer to Lessons Materials/required readings.)
4. What should the business do to overcome these barriers? In addressing this question incorporate the business theorist you have identified. (NOTE: It is not sufficient to state nothing can be done or that the company is already doing what it can do. You must provide some critical and creative thought.)

Further Instructions:

• Organize your paper using topic headings (APA format).
• This paper forms the basis that you will use to prepare your Final Simulation Project for Week 8.
• Paper should be 2 to 4 pages in length plus a Title page and References page in APA paper format. See APA Guidelines PPT in Resources.attached.
• Research references – at least 3: minimum of 2 scholarly sources PLUS something from your assigned readings. References must be both cited in text and in full citation format on the References list (APA format). See APA Guidelines PPT in Resources, or Purdue OWL at https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html, or APA tutorials in APUS Library.
• For further guidance please review the Grading Rubric for this Assignment.
• Due: Week 2, Day 7 (Sunday), 11:59 pm ET.

Grading Rubric
Review the grading rubric for this assignment before submitting your work.Use the Rubric as a checklist.

ATTENTION STUDENTS!!

Turn it in is now integrated with your assignment. It is not necessary for you to submit your paper separately using your TII account. Your results will be available to you here in the assignment submission area as well as the opportunity to resubmit if you need to resolve any issues with your paper.

Supporting Materials

• 310 Written Paper Rubric.pdf (202 KB)
• BUSN31O Written Assignment Template.docx (24 KB)
• APA Paper-Writing tips.pptx (1 MB)