Final Project Create a Marketing Plan WHAT: Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See
WHAT: Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of primary providers use one of these types of providers.
The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:
Management Summary
Economic Projections
The Market Qualitative
The Market Quantitative
Trend Analysis
Competition
Problems and Opportunities
Objectives and Goals
Action Programs
WHEN: Post your topic in by clicking on the title Final Project Topic above and then click on Create Thread . Your final project based on this topic will be due on Saturday of Week 4 (final day of class).
itle: Essentials of Health Care Marketing, 4th editionAuthor: Erin N. BerkowitzPublisher: Jones and Bartlett PublishersISBN: 9781284094312
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