Marketting research
Check out the questionnaire on ‘Uses and Gratifications of Facebook’. Jim, a student at University is doing a research on Facebook and its uses and gratifications for university students. He wants to do an online survey with students from most Australian universities to have a representative sample of the population. You can check the following reference for more information about the topic:
Hou, J. 2011, ‘Uses and Gratifications of Social Games: Blending Social Networking and Game Play’ First Monday, Vol. 16, no.7.

You are required to answer the following questions in relation to the Jim’s research:
1. Do a critical analysis of the questionnaire Jim is using and suggest ways of how to improve it.
2. Suggest a sampling plan to Jim for an online survey of Australian university students.
3. What are the considerations Jim should take into account when designing and implementing the online survey?

Questions and answers related to Assessment 2
1. Question 1: Would I be on the right track if I firstly analysed in what ways the questionnaire is appropriate, then analyse in what ways it is inappropriate, followed by suggestions of improvements?
Yes, do say what are the good questionnaire design principles used here. One paragraph should suffice. Then take up at least 5 problems with the questionnaire design and how they can be resolved/improved.
2. Question 1: For the critical analysis should we be delving into whether we think the questions asked are appropriate for survey and if they are answering the objective set; or do we just look at the surface of the survey and focus on layout, design and how the questions are worded, etc?
2nd one please.
3. Question 1: Critical analysis of the questionnaire: Should students follow some particular structure in answering it or it’s up to them to make up their own structure?
They can make their own structure.
4. Question 1: Should students produce a list of recommendations or should they create an improved version of the questionnaire?
Recommendations and examples are to be provided. Students should not create a separate version of the questionnaire.
5. Are there any chapters of the textbook that you would most recommend for the assignment?
Do read chapters 9, 10, 11, 12, 13.
6. And how many sources would you recommend using?