Topic: Critical Analysis

These critical analyses must be a maximum of three concisely argued, well-supported and thoughtfully integrated pages in length. Have a point and get to it fast, cut out rhetoric and meaningless verbiage, because only the first three pages of your tightly integrated argument will be read and evaluated by the professor. The general structure of all critical analyses:

1. Describe the important aspects of the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
2. Develop a meaningful problem statement and theme around which you build the paper: the thematic integrated sense of the opportunity or threat facing the organization.
3. What realistic alternatives would you consider to deal with the opportunity or threat? Present each alternative in sufficient detail and operational relevance to give the reader an idea of why your applications may be beneficial and do-able.
4. Recommend one or more of the alternatives you have identified. Inform the reader of reasons for these recommendations and how you would operationally accomplish them.
5. Describe CONTEXTUALLY USEFUL tracking metrics that might help determine whether your recommendations are effective. Be sure to include both intermediate and conclusive metrics to guide management?s redirection of ineffective applications.

You are encouraged to do external research on the industry and company as part of your analysis. In-text source citations (placed right after each thing being referenced) and a comprehensive end-of-paper bibliography are required. Your assessment must properly reference the focal reading plus at least three outside references.