4 pages(1100-1200 words)

APA Format

No plagiarism

Proper grammar

Topic: Checkpoint Assignment – Pizza Restaurant is the start up business.

The checkpoint for BUS 180, the Principles of Economics course, is part of a series of

assignments designed to enhance students’ knowledge and skills in achieving the goals and

learning outcomes of the undergraduate program of the College of Business and Management.

The specific objective of the checkpoint assignment for BUS 180 is to enhance students’

knowledge and skills in evaluating and assessing the market structure for a startup business that

they will develop. This exercise will provide the students with the opportunity of integration and

implementation of theory to practice in developing the structural foundation of a startup

business. This assignment, like the other critical assignments, is an integral part of the

assessment plan for the College of Business and Management in measuring students’ success in

achieving the overall intended students’ learning outcomes.

In BUS 180, each student will experience creating a start- up business to produce a specific

product (a good or service). A three to five (3-5) page written research paper on the start- up

business, the product and the market structure of the industry is required. The paper needs to

present sections on the product information, this may be a good (tangible product) or a service

(intangible product); and the initial and potential scope of the market in which the product will

be supplied.

In addition, the written paper should have sections on the degree of the existing competition and

the characteristics of the rival producers/organizations; the characteristics of the buyers and the

potential demand for the product; and the strategy of the start- up business for pricing with

regards to elasticity, production and maintaining its competitive advantage. Finally, a critical

analysis of the findings and conclusion and the implications for the start-up business need to be

addressed in the paper.

The specific components of the proposed start up business should include:

Product description

Scope of the market

Market Structure

Degree of competition, availability of substitute and barriers to entry

Potential demand

Elasticity

Industry Trends

The written plan should specifically address the following:

Product and the initial and future scope of the market (local, national, international/global) that

the proposed business intends to serve.

Market structure, degree of competition and the availability of substitutes initially and in the

future, locally and globally for the proposed product.

Various barriers to entry to the market in which the proposed business will compete.

Demand and buyers of the proposed product.

Price, income and cross elasticity of demand for the proposed product and their influence on the

various pricing and production strategies of the proposed business.

Use the Internet and research the current performance and the future forecast for the industry that

your proposed business belongs.

The written paper is to be typed double–spaced, 1’ margins, Times New Roman and 12-point

font, with correct spelling and grammar, proper citation, references, with a cover page and

organized with headings. The instructor’s approval of the topic is required