Format:

•Page one: Cover page

•Page two: Executive summary

•Page three (Chapter One: Introduction of Idea)

–Explain the idea (product/service)

–Explain the idea is feasible

–Explain why you believe the idea has potential for a high impact

–Detail information about the product (features, size, shape, color etc.)

•Chapter Two: Pricing (See below)

•Chapter Three: Promotion (See below)

•Chapter Four: Place (See below)

(Page Limit: 5 to 10 pages – excluding the cover page and executive summary)

• Please include pictures in Appendix)

Rubric:

•Pitching = 10 points (2 minutes based on Ad-lib)

•Idea = 5 points

–1 point: Clearly explained idea

–2 point: Justifying high feasibility

–2 point: Justifying high impact

•Paper = 30 points

–5 points = Executive Summary

–5 points = Detail information about the product (features, size, shape, color etc.)

–10 points = Pricing Strategy

•2 points = state the pricing strategies that can be used

•2 point = selection and explanation of a pricing strategy

•2 point = justifying the pricing strategy

•2 point = selection and explanation of revenue model

•2 point = justification of revenue model

–10 points = promotion /advertising strategy

•2 points = state the promotion (advertisement) strategies that can be used

•2 points selection of strategy

•2 points explaining the selected strategy

•2 points explaining how does the strategy match with the overall goal of the business

–5 points = place strategy

•1 point = Explain the raw materials you need

•1 point = Explain where you plan to create your product

•1 point = Explain the resources you need to make the product

•2 point = Explain how the product is physically reach the customer

*****without the pitch****