Instructions:

 

In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.

 

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

 

Acute care

Ambulatory care

Assisted living

Continuing care retirement community

Critical access hospital

Dialysis care

Home health care

Hospice care

Long-term care

Memory care

Palliative care

Pediatric care

Primary care

Short-term care (e.g., post-surgery therapy)

Surgical care

Veterans Administration

Other (requires approval from instructor)

Next, select an environment/location:

 

Downtown New York City

Denver, Colorado

Mobile, Alabama

Boston, Massachusetts

Rural Minnesota

Savannah, Georgia

Los Angeles, California

Fort Worth, Texas

Anchorage, Alaska

Other (requires approval from instructor)

Finally, select three (3) marketing tools:

 

Email

Newspaper

Memorandum

Radio advertisement

Television

Telephone

Social media

Internet

Person-to-person

Billboard

Referral

Other (does not require approval from instructor)

Instructions

 

Provide a general overview of your select healthcare system.

Discuss the demographics of your select location.

Discuss the advantages of using each marketing tool at your healthcare system and location.

Discuss the disadvantages of using each marketing tool at your healthcare system and location.

Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.

Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.

3-4 page paper excluding front and back matter (APA standards apply ).

The use of first person is permitted for this assignment (excluding option 1). APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used.

Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.

*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.

 

Reference: https://data.medicare.gov/