• Business Plan – Word document
  
• Prototype Questionnaire/Survey Questions
• Excel File with raw data used for Market Analysis

Context/Rationale:

We have covered the necessary content for students to have a comprehensive understanding of the course content; Competitive Advantage, Business Intelligence and Data management, MS Office, Social Networks and E-Commerce. This assignment will provide real-world prospective to class content.

Purpose/Objective:

To demonstrate understanding of how course core content plays out in real-world companies; in particular, how companies establish and support the Competitive Advantage, the effects on the supply chain and directs how the company does business.

Helpful Notes:

• Write your executive summary last, after you’ve done the work of researching and thinking about your business.
• Explain the fundamentals of your business in two pages or less. Make it enthusiastic, professional, complete and concise.
• Before getting bogged down in the details of business planning, make sure you have a clear vision and set of values for your company. This creates a road map for you to follow in the rest of your planning.

Learning Objective: Identify Competitive Advantage and Conduct Market Research

1. Before Saturday, October 5, 2019, 11:59 PM – Working with your assigned group, decide on a company you would like to start and a Product or Service your company intends to sell.
2. ON BLACKBOARD DISCUSSION BOARD – Use the Forum labeled “Group Project- Company Selection” to indicate:
   1. Your Group Number
   2. Your Company Name and
   3. Your Product/Service
3. Please use the REPLY button on the initial thread. Do not start a new thread. The Subject line should contain your Group Number. (I reserve the right to disapprove a group’s selection if there are too many groups doing similar projects.)

1. Company Name – “Tradely”
2. Product/Service – An app which helps you to trade your item with somebody else