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Part C: Your Marketing Plan

Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan in 8–12 pages:

1. Describe or list the feedback you received on Part B: Your Marketing Plan. Explain how you will use the feedback to improve your plan.
2. Develop the company’s pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.
5. Develop your online and direct marketing plan most relevant for your product or service and audience.
6. Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.
7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service.

Note: Wikipedia and other websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

• Develop marketing strategies and plans related to a given product or service and audience.