The data suggested in the cultural analysis include information

that helps the marketer make market planning decisions. However, 

its application extends beyond product and market analysis to

being an important source of information for someone interested 

in understanding business customs and other important cultural

features of the country. 

The information in this analysis must be more than a collection 

of facts.Whoever is responsible for the preparation of this mate-

rial should attempt to interpret the meaning of cultural information. 

That is, how does the information help in understanding the effect 

on the market?For example,the fact that almost all the popula-

tions of Italy and Mexico are Catholic is an interesting statistic but 

not nearly as useful as understanding the effect of Catholicism on 

values, beliefs, and other aspects of market behavior. Furthermore, 

even though both countries are predominantly Catholic, the infl

uence of their individual and unique interpretation and practice of

Catholicism can result in important differences in market behaviour.