Our hotel theme is Chinese tea culture, we want to create a resort that people can pick some green tea.
A marketing plan and strategy is needed in order for a hotel to be successful. Your group must outline the marketing plan and the strategy. The marketing must fit with the theme, concept, target market, etc. Your paper needs to include sample marketing pieces. This marketing is more than saying you will use social media, you have to say how and what you will do to use social media. For example: We will have a promotional contest on Instagram to gain followers where someone can win a free night’s stay for sharing the post and tagging 3 friends in the original post. You will need to provide AT LEAST five different marketing strategies that you will utilize and approximate costs for each marketing strategy.
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