The Ice Bucket Challenge took the country by storm in the summer of 2014. It raised over $115 million for ALS research and brought new attention to this devastating neuromuscular disease. Individuals and groups filmed themselves dumping buckets of ice over themselves while pledging money for ALS research. Eventually, the research funded by this challenge produced information that has advanced the understanding of the disease. These videos were spread through social media and made it onto local and national newscasts as more and more stories were produced about this challenge.

In this Discussion, you will create your own awareness campaign for ONE of the following diseases/disorders.

• Cerebral palsy
• Mitochondrial myopathies
• Muscular dystrophy
• Myasthenia gravis
• Parkinson’s disease
• Sarcopenia

You will want to address:

• The name of the disease/disorder.
• Why it is important for the public to be aware of it.
• How it affects the muscular system and the symptoms it can produce.
• Why research is so important (if applicable).
• Why prevention is so important (if applicable).
• How would you get the public to care about this issue? Consider and discuss:
  • Who is your target audience? Why did you select this group?
  • How can you make the public aware of your campaign? (i.e. social media)