Around 300 words

Part 1

1) Digging Deeper: Conciseness and Concrete Language

You can choose the direction of your exploration in this week’s mastery workshop. You have two options.

Option 1:

Find an example of a short, concise anecdote that you think effectively illustrates a business idea.

Explain why you think the example is effective in 1-2 paragraphs. Please include the example in your discussion.

Option 2:

Think about a business idea or principle that interests you, e.g., authentic leadership.

Write a 1-2 paragraph anecdote that illustrates that idea or principle. Try to be concise while still using concrete language in your anecdote.

Part 2

In 140 words

Imagine you have been asked to promote an idea from the suggested book you have read. (Please see below of the Required and Recommended Material.)

Write a tweet that promotes an idea in the book.

Book List

1. Everybody Writes: Your Guide to Creating Ridiculously Good Content, Ann Handley

2. Business Writing Today, Second Edition, Natalie Canavor

3. The Elements of Style, Online Edition (no purchase necessary) William Strunk Jr. and E.B. White

4. One book from the following list:

a. Switch: How to Change Things When Change is Hard, Chip and Dan Heath

b. The Checklist Manifesto: How to Get Things Right, Atul Gawande

c. Giving Voice to Values: How to Speak Your Mind When You Know What’s Right, Mary C. Gentile

d. Drive: The Surprising Truth About What Motivates Us, Daniel H. Pink

e. The Social Business Imperative: Adapting Your Business Model to the AlwaysConnected Customer, Clara Shih

f. Banker To The Poor: Micro-Lending and the Battle Against World Poverty, Muhammad Yunus