Minicase Witty Irreverent a Little Over the Top? Kraft the 109-year old cheese company released a new ad campaign in 2011 for its Athenos line of hummus combining shock value social media and a little stereotyping. A young woman Michelle serves
Minicase: Witty, Irreverent, a Little Over the Top? Kraft, the 109-year old cheese company, released a new ad campaign in 2011 for its Athenos line of hummus, combining shock value, social media, and a little stereotyping. A young woman, Michelle, serves her friends Athenos hummus, and a Greek yiayia, or grandmother, comments that Michelle dresses …