Marketing Research
Marketing Research (The class is called Marketing Research, so please try to write from that perspective) Textbook: Essentials of Marketing Research, 3rd Edition Author(s): Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David © 2013 McGraw-Hill Higher Education, 432 pages ISBN: 0078028817 Reference: Hair, J., Celsi, M., Bush, R., and Ortinav, D. (2013). Essentials of …