Fill in Order Details

  • Submit paper details for free using our simple order form

Make Payment Securely

  • Add funds to your account. There are no upfront payments. The writer will only be paid once you have approved your paper

Writing Process

  • The best qualified expert writer is assigned to work on your order
  • Your paper is written to standard and delivered as per your instructions

Download your paper

  • Download the completed paper from your online account or your email
  • You can request a plagiarism and quality report along with your paper

What is values-based service? How can a company create value for customers and other stakeholders?

What is values-based service? How can a company create value for customers and other stakeholders?

Values-based service is defined as service that is firmly based on the core company values as well as social and environmental responsibility. When the core company values and the social and environmental values are in accordance with the values of customers and other stakeholders, resonance (rather than dissonance) occurs. To be successful, a values-based service business must seek resonance with its customers and other stakeholders in terms of values and avoid any suggestion of dissonance. Companies, such as IKEA, nurture and communicate values in their customer relationships.

Read the article “Values-Based Service Brands: Narratives from IKEA” by Edvardsson from the readings for this module. Using IKEA as the company in point, conduct research, using the Argosy University online library and the Internet, to better understand the “IKEA environment.”

Based on your research, write a report addressing the following points:

  • IKEA’s Marketing (1 page) 

    Corporate strategy begins with marketing and understanding the key elements of the marketing plan. For IKEA, describe the following elements of its marketing strategy:

    • How do IKEA’s products, services, and related attributes satisfy the wants and needs known as its value proposition?
    • How does IKEA create a well-defined market position that appeals to customer wants and needs and differentiates its offering from competitive offerings in a process known as positioning and differentiation?
  • Assess IKEA’s strategy using the criteria listed below:
    • Value Chain (1 page)

      Analyze the three sources of value (economic, social, and environmental) in IKEA’s value chain.

      • Explain sources of value as they relate to the wants and needs of IKEA’s core customer.
      • Explain how IKEA’s supply chain supports its value proposition.
      • Explain how IKEA’s focus on customer value (economic, social, and environmental) is reflected in its supply chain.
    • Intangible Products (1 page)
      • Explain IKEA’s intangible products and benefits.
      • Explain how other firms employ this concept of intangibles to erect barriers to entry for competitors.
      • Explain how the concept of intangible benefits is used to increase profits.
    • Customers (1 page) 

      IKEA considers the customer to be a critical stakeholder. The IKEA message is directed to the majority of people and what they can afford, and its pricing is dependent on the economic values that serve a majority of its customers.

      • Explain how this approach may or may not maximize profits for IKEA.
      • Explain if this premise is at odds with supply and demand economics. Give reasons for your answer.
    • Performance Measures (1 page) Suppose you are a vice-president of manufacturing for IKEA and are responsible for establishing operating performance measures.
      • For all of the performance factors other than quality and cost, create a set of 4–6 performance measures for evaluating your managers that integrates IKEA’s values (economic, social, and environmental) as discussed in the article written by Edvardsson.
      • For each performance measure, identify one specific process measure that demonstrates how well these values are being upheld in the manufacturing activities including suppliers of the company.
      • Recommend how you would develop the workforce to live these values in the workplace. Suggest types of hiring, training, and performance management criteria that you will apply to the workforce.

Write a 6–8-page paper in Word format. Please use 3–7 scholarly articles in your research. Apply APA standards to citation of sources.

Then, develop a short 6–8-slide Power Point presentation (not including the title and reference slides) covering the same information. Include headings for each slide, and provide your talking points in the notes section to explain the content if the presentation is given verbally.


WHAT OUR CURRENT CUSTOMERS SAY

  • Google Rating
  • Sitejabber
  • Trustpilot
Zahraa S
Zahraa S
Absolutely spot on. I have had the best experience with Elite Academic Research and all my work have scored highly. Thank you for your professionalism and using expert writers with vast and outstanding knowledge in their fields. I highly recommend any day and time.
Stuart L
Stuart L
Thanks for keeping me sane for getting everything out of the way, I’ve been stuck working more than full time and balancing the rest but I’m glad you’ve been ensuring my school work is taken care of. I'll recommend Elite Academic Research to anyone who seeks quality academic help, thank you so much!
Mindi D
Mindi D
Brilliant writers and awesome support team. You can tell by the depth of research and the quality of work delivered that the writers care deeply about delivering that perfect grade.
Samuel Y
Samuel Y
I really appreciate the work all your amazing writers do to ensure that my papers are always delivered on time and always of the highest quality. I was at a crossroads last semester and I almost dropped out of school because of the many issues that were bombarding but I am glad a friend referred me to you guys. You came up big for me and continue to do so. I just wish I knew about your services earlier.
Cindy L
Cindy L
You can't fault the paper quality and speed of delivery. I have been using these guys for the past 3 years and I not even once have they ever failed me. They deliver properly researched papers way ahead of time. Each time I think I have had the best their professional writers surprise me with even better quality work. Elite Academic Research is a true Gem among essay writing companies.
Got an A and plagiarism percent was less than 10%! Thanks!

ORDER NOW

CategoriesUncategorized

Consider Your Assignments Done

“All my friends and I are getting help from eliteacademicresearch. It’s every college student’s best kept secret!”

Jermaine Byrant
BSN

“I was apprehensive at first. But I must say it was a great experience and well worth the price. I got an A!”

Nicole Johnson
Finance & Economics

Our Top Experts

————-

See Why Our Clients Hire Us Again And Again!


OVER
10.3k
Reviews

RATING
4.89/5
Avg Rating

YEARS
12
Experience

Elite Academic Research Promises You:


Always on Time

If we are a minute late, the work is on us – it’s free!

Plagiarism-free

If the work we produce contains plagiarism we’ll pay out a £5,000 guarantee.

Quality

Providing quality work is core to our beliefs, which is why we will strive to give you exactly that, and more!

Written to Standard

All of our assignments go through a stringent quality checking process from start to finish.

Success Guarantee

When you order form the best, some of your greatest problems as a student are solved!

Reliable

Professional

Affordable

Quick

YOUR EDUCATION ON AUTOPILOT

Pay an expert to take your online class and say goodbye to poor grades, missed deadlines, and the struggles
of balancing your education with other work/life responsibilities. Life Is too Short to Spend on Classes
You Have No Interest In. Focus on what is really important in your life. Let our professional handle your class.

    Guaranteed A or B

    100% Confidential

    Experienced Tutors

    24/7 Support

Fill in free quote request

Tell us about your online class and what help you need. Try to give us the maximum information.

Agree on price

Our representative will contact you to discuss the details of your order and the rates for our assistance.

Pay and get help

When everything is agreed, you will receive an email with the invoice. After you pay, we start working on your task.