Objective: This assignment is to familiarize you with various VALS lifestyle profiles, including your profile, which is a powerful psychographic segmentation tool, and demonstrate the relationship of segment profiles to product/service and communication strategy.
Go to the web site of the Stanford Research Institute (SRI):
https://www.sric-bi.com (This link is also provided on the class homepage under “VALS: Psychographic Segmentation – Values and Lifestyles.”
Read the description of various lifestyle profiles.
Click on Vals Survey on the main page and then “Take the survey” at the bottom of the page. Complete the survey (Note: For income question, select an anticipated figure after graduation.)
Examine your primary and secondary lifestyle profiles in detail, and copy and paste them onto your write-up page.
Requirements: Prepare 1 page (single-spaced, 12 pts font size) write-up by (1) choosing a specific product category such as hotels (budget, upscale, or luxury, hotel casino, etc), or restaurant (casual, family, or theme, etc) and (2) discussing what type of products/services and benefits the hospitality companies in the category of your choice should offer to appeal to your profile. Also include a brief discussion of type of messages/slogans you would use in your promotion strategy to target your profile more effectively. Please note that the 1-page length requirement excludes the descriptions of your primary and secondary profiles.
I attach file that I did survey VALS profile and my profile.
Plz check file first, and catch profiles and then write.